How Old Is This Pampers ?

Pampers were introduced in 1961. They were created by Vic Mills. The name "Pampers" was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.

These early diapers were bulky, heavy products composed of fluff pulp with a rayon topsheet, polyethylene backsheet. In 1966, Pampers launched a new 'wingfold' design and by 1969 started a "third size". It was also by this time that Pampers became a national brand in the United States. Procter and Gamble replaced the pin on design with tapes in 1971. Toddler and Premature Infant sizes were also introduced around this time. Around 1982 Pampers switched from the traditional 'wingfold' design of the early 1960s to the more conventional hourglass shape, a feature that was first introduced on Luvs in 1976, and has evolved into an industry standard. In 1986 thin diapers made with absorbent gelling material was released. This made the average weight of a typical medium size diaper decrease by about 50%. In 1987 Pampers and Huggies both introduced new frontal tape systems which allow multiple repositioning of the lateral tape without tearing the diaper. In the 1990s Pampers introduced an even thinner diaper known as Ultra Dry Thins.

The 1990s also saw the introduction of gender specific diapers in the Pampers brand and also the return to unisex diapers towards the end of the decade. In 1993 Pampers first attempt at training pants was introduced. These were simply known as Pampers Trainers and would be a short lived product. Pampers would not try doing training pants again until the introduction of Easy Ups.In 1998 Procter & Gamble introduced its largest diaper at the time: Pampers Baby Dry Size 6. It was promoted in an advertising campaign featuring famous pediatrician and child development expert Dr. T. Berry Brazelton. Dr. Brazelton said to let the child decide when the time is right to potty train. The size 6 diapers were billed as for growing toddlers. Huggies also introduced a size 6 diaper at this time.

At the time the diapers were introduced, there was a controversy going on between pediatrician, T. Berry Brazelton and syndicated columnist and best-selling author of books for parents, John Rosemond. The controversy was about the length of time a baby should wear diapers and when to start toilet training. Rosemond believes it is a "slap to the intelligence of a human being that one would allow baby to continue soiling and wetting himself past age 2." Rosemond believes the process is simple and as straightforward as house breaking a 4-month-old puppy. While Rosemond concedes that Brazelton has been giving the same advice for decades, he criticized the pediatrician for serving as a consultant to Pampers, a division of Procter & Gamble, and for appearing in Pampers commercials.

 

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